Bringing Value to Your Bottom Line
Fitness Industry Experts provide you and your business with breakthrough strategies based on decades of hands-on experience in the highly competitive and diverse fitness marketplace. Whether you are a start-up or an established company, we’ll develop a sales and marketing plan that will save you time and money and accelerate the growth of your business.
Market Segmentation
First and foremost, not all market segments, and the respective buyers, are equal. We will prioritize your domestic and international target markets, establish realistic sales goals and maximize your return on investment across diverse segments including:
- Health and fitness clubs
- College and university programs
- YMCA, JCC and community recreation
- Medical-based wellness programs
- Personal training studios
- Government and military
- Hotels, resorts and spas
- Private and country clubs
- Martial arts and yoga studios
- Consumer direct programs
Quality, Control and Confidentiality
We’ll earn your confidence and trust with a commitment to quality and control through every phase of business development, sales and marketing. We understand the critical nature of our involvement in this process and our solutions are tailored to meet the individual needs of your business. Our work is strictly confidential. We are diligent in positioning your business for success and respect your right to privacy and accountability.
Business Development, Sales & Marketing Services
Our development program is segmented into four areas, which are often integrated. We will conduct a situation analysis, based on your input, to determine the appropriate strategies.
Product development
- Performance and price – how to create competitive advantages
- Product extension – assess viability of successive products to create on-going sales
- Utility and design – how to optimize ergonomics, point of contact and user instructions
- Manufacturing – the importance of quality and cost controls with contract manufacturers
- Warranty – striking a balance that creates buyer confidence
Business development
- Maintaining margins – how target selling creates steady profits
- Outsourcing – when to leverage your talent pool (and when you shouldn’t)
- Shipping and delivery – how to establish efficient physical distribution
- Service and support – why knowledge and personal contact is critical
- GSA contracts – how to manage a complex and rewarding process
Sales development
- Market prioritization – how to choose the most profitable market segments
- Market segment cycles – when and how markets buy (and when they won’t)
- Dealer versus direct sales – who sells best to whom and for what
- Compensation and discounts – setting effective sales commission structures
- Building repeat sales – how to create and build relationships
- Trade show attendance – knowing your market and how they buy
Marketing development
- Branding and trademarks – how to build and protect your most valuable assets
- Communications strategy – creating a brand personality that sells itself
- Advertising and publicity – how to establish an efficient and effective program
- Collateral materials – how to trump competitor features and benefits
- Website optimization – making the most of your online presence
With Fitness Industry Experts, the process begins with a simple conversation. Let’s explore the possibilities for your business.
Please complete a Request for Contact form and we will follow up.