News Releases
Release — June 30, 2006 — Fitness Industry Experts to present “Maximizing Sales and Marketing ROI” exhibitor seminar at the 2006 Club Industry Convention in Chicago.
What's New
New IHRSA Seminar Helps Exhibitors Maximize Sales & Marketing ROI
For IHRSA Suppliers and New Product Developers
Essential for businesses selling to the diverse fitness market, especially those new to the industry, this free IHRSA seminar presents proven strategies and tactics to successfully build your brand and market your products and services. You’ll learn:
- How success in the fitness industry really happens
- How to maximize your trade show selling opportunities
- How to choose the best trade shows for your business
- How to recognize and attract the real buyers at trade shows
- How to create an integrated approach with exhibiting, advertising and sponsorship working together
- How to grow sales: the 6 keys to successful fitness industry selling
- How to control costs: doing business the “no surprises” way
Presenters Sean Harrington (experience includes Nautilus, Heartmate and Windracer), Rich Hanson (experience includes Nautilus, StairMaster and Zoll) and Ralph Cissne (experience includes MYE Entertainment, Sportsmith, American Service Finance and StairMaster) provide critical sales and marketing guidelines drawn from their 75+ collective years of real world fitness experience. Their new company, Fitness Industry Experts, specializes in providing product development, sales and marketing support for innovative supplier companies navigating the unique challenges of our market.
SEMINAR DATE AND TIME
IHRSA San Francisco
Saturday, March 31, 2007
8:30 a.m. to 9:30 a.m.
Moscone Center North
Please check IHRSA program for room number.